You can only
manage your culture
if you can measure it
You know you have a healthy workplace culture when people feel fulfilled, ie when all their needs at work are met.
How can you measure the needs of your people?
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Trusted By
Ηuman needs are the universal lens
People’s needs are complex – from fair compensation, a job that fits, and space they can feel safe – to inclusion, recognition, shared goals, growth and purpose.
Maslow’s hierarchy is the universal lens for viewing culture, based on a model of 21 needs at work.
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Behaviour is
the unit of culture
Ask people what they think about culture, and they ‘ll tell you what you want to hear.
Instead, we ask people to observe 90+ behaviours at work – how we make decisions, get recognised, learn, grow, or find meaning.
Behaviours are the unit of culture.
- inclusive decisions
- 63
- dependable colleagues
- 50
- honest feedback
- 88
- honor our mistakes
- 75
Turn Instinct into Data
Analyse all behaviours in your organisation (90+ indicators)
Benchmark your culture health against other companies
See where your culture has gained / lost over time
Heatmaps to visualize data across teams, age groups, tenure, job levels, etc
Communication toolkit for your staff
Culture toolbox with best practices for addressing your culture gaps
What our Customers Say
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We're on a mission to
help one million
companies create a
healthier, more fulfilling
culture at work
Too many businesses prioritise performance above people, treating people as resources. We believe in creating intentional cultures, that put people on an equal priority to performance. We believe culture should serve the needs of the people, so that people can serve the needs of the business. We believe in creating fulfilling workplaces, where people are the happiest, where work gives people energy and meaning.
As Trey Taylor says, “Those CEOs who mire themselves in the day to day minutiae of the business, never get to experience the state of flow that comes from a high functioning culture. The roots of culture touch every corner of your business. When culture thrives, you attract talented people who perform exceptionally on behalf of the business. Which in turn, drives positive growth in your numbers. When a company’s culture is broken, your best people move on to other opportunities, and the people who stay are unlikely to act in the business’s best interests.”
The Leaders of businesses people love to work for
Virtually all of the business leaders who make headlines today do so because of their company performance – they measure their success in dollars. It’s time we shine the spotlight on the leaders who are succeeding because there are creating fulfilling workplaces, where people are the happiest, where work gives people energy and meaning
